# Advanced: Platform-Specific Ad Formats

A Google search ad, a Facebook feed ad, and a LinkedIn sponsored post are fundamentally different formats serving different purposes. Google catches people actively searching for a solution. Facebook interrupts people scrolling through personal content. LinkedIn reaches professionals in a work context.

Your copy must match not just the format but the mindset of the user on each platform.

Google Ads Copy

Google Ads is about matching intent. The user has already searched for something. Your ad must demonstrate that you have exactly what they are looking for.

Write Google Ads copy for:

PRODUCT: [description]
TARGET KEYWORDS: [list the search terms you are bidding on]
LANDING PAGE: [describe what the landing page offers]

RESPONSIVE SEARCH AD FORMAT:
- Headlines (up to 15, max 30 characters each):
  [Generate 15 headlines varying across: keyword matching, benefit
  statements, social proof, urgency, and differentiators]
- Descriptions (up to 4, max 90 characters each):
  [Generate 4 descriptions that complement the headlines]

RULES:
- Include the target keyword in at least 3 headlines
- At least 2 headlines should include a number or specific metric
- At least 1 headline should include a CTA
- Descriptions should expand on headlines, not repeat them
- Never use superlatives without proof ("best" is a policy violation
  unless substantiated)