# Competitive Analysis Framework

Most competitive analysis is a feature checklist: "they have X, we have Y." That is a comparison, not analysis. Real competitive intelligence answers: "What is their strategy, where is it vulnerable, and how do we exploit that?"

Building a Competitive Matrix

Start with a structured comparison, then go deeper:

Create a competitive matrix for [your product category]:

Competitors: [list 4-5 competitors]

Compare across these dimensions:
| Dimension | Our Product | Comp A | Comp B | Comp C |
|-----------|-------------|--------|--------|--------|
| Target customer |
| Pricing (entry tier) |
| Pricing (enterprise) |
| Core differentiator |
| Weakest area |
| Recent product launches |
| Funding / financial position |
| Customer satisfaction (G2/Capterra rating) |