Surface Needs vs. Real Needs

"We need a better CRM." That's a surface need. The real need might be: "Our sales managers can't coach effectively because they have no visibility into rep activity, and we're losing deals because follow-up falls through the cracks." AI helps you build a needs analysis process that gets beneath the surface.

The Needs Analysis Framework

Step 1: Needs Discovery & Mapping

Based on my discovery conversations with [prospect]:

STATED NEEDS (what they told me they want):
1. [Need 1]
2. [Need 2]
3. [Need 3]

CONTEXT:
- Their role and responsibilities: [details]
- Company situation: [growth stage, challenges, recent changes]
- Current solution/process: [what they use now]
- Trigger event: [what prompted them to look for a solution]

Help me map the needs landscape: