# Content Calendar Generation

A content calendar without strategy is just a to-do list. This lesson teaches you to build a strategic content calendar that serves your business goals — not just fills a publishing schedule.

The 70-20-10 Content Mix

A balanced content strategy: - 70% Evergreen content — Guides, tutorials, how-tos that rank for years - 20% Timely content — Industry news, trends, seasonal pieces - 10% Conversion content — Case studies, comparisons, pricing pages

Building a 3-Month Calendar

Create a 3-month content calendar for [business description].

Business goal: [e.g., increase organic traffic by 30% in Q3]
Target audience: [who they are and what they care about]
Publishing frequency: [e.g., 2 blog posts/week, 1 newsletter/week]

Content mix:
- 70% evergreen educational content
- 20% timely/trend-based content
- 10% conversion content (case studies, product comparisons)