# Write a Professional Bio People Actually Read
Your professional bio shows up in more places than you think: LinkedIn, conference programs, podcast intros, company websites, proposals, bylines, and email signatures. Most people write it once, badly, and never update it.
A bad bio is worse than no bio. "John is a passionate leader with 15 years of experience in helping organizations achieve their goals" tells nobody anything. What organizations? What goals? What did you actually do?
The WHO-WHAT-PROOF Structure
WHO: Your name and current role. One sentence. Keep it simple.
Unlock this lesson
Upgrade to Pro to access the full content
What you'll learn:
- Write professional bios in 3 lengths (one-liner, short paragraph, full bio) for different contexts
- Use the WHO-WHAT-PROOF structure to make bios specific and credible
- Prompt AI to adapt your bio for different platforms without sounding generic