# Proposal Email Structure
The proposal email is often the most-forwarded piece of sales content. It needs to stand alone — making the case without the attached document.
The Stand-Alone Proposal Email
Unlock this lesson
Upgrade to Pro to access the full content
What you'll learn:
- Structure proposal emails for maximum open and response rates
- Write subject lines that communicate value, not just existence
- Lead with the prospect's pain point, not your product