The Artificial Intelligence Show
Formerly the Marketing AI Show — arguably the most practical advice for business leaders trying to make AI actionable rather than just approachable.
206 episodes curated
Episodes
#12: AI for CMOs series with John Dougherty, Brighton Jones
As part of our AI for CMOs series sponsored by Persado, Paul Roetzer is interviewing CMOs paving the way in onboarding and scaling AI-powered technologies in their marketing. In this first episode in the series, Paul sits down with John Dougherty, Chief Marketing Officer at Brighton Jones. John's role spans audience segmentation, automation, branding, digital media, events, messaging, inbound marketing, demand generation, and ROI. He develops the marketing vision and strategy with the support of his martech stack. Leaning on his agency experience, John views his business development team and b
#10: Karen Hao, MIT Technology Review: Responsible AI
In this week's episode, show host Paul Roetzer sits down with Karen Hao, senior AI editor, MIT Technology Review. This special episode took place during MAICON 2021 when Paul and Karen sat down for a fireside chat to discuss responsible AI. In this episode, Paul and Karen explore the ethical development and application of AI. Drawing on her expansive research and writing, Hao offers: An inside look at the policies and practices of major tech companies. Lessons learned that you can use to ensure your company’s AI initiatives put people over profits. A look into what's next and what's needed for
#9: Britney Muller, Data Sci 101: SEO Expert Talks AI Use Cases
In this week's episode, show host Paul Roetzer, sits down with Britney Muller, Founder of Data Science 101 and former senior SEO scientist with Moz. Britney is a prototype of what we call a next-gen marketer—or someone who understands what is possible with smarter technologies. In the episode, Muller talks about machine learning from her perspective, and the different tools and resources available to help apply AI in your career. She also discusses: Specific AI use cases for SEO. The impact of AI on marketing and SEO professionals in the next 3 - 5 years. Advice for marketers who are just gett
#8: Kevin Walsh, HubSpot: Using AI to Help Businesses Grow Better
In this episode, Kevin Walsh, Group Product Manager for AI at HubSpot, gives us an inside look at how HubSpot thinks about artificial intelligence, and what customers can be doing to take advantage of AI-powered features within the CRM platform. Show host Paul Roetzer also dives into HubSpot’s point of view on AI, AI applications in the platform that customers can use today to make their marketing smarter, and a little bit into the company’s product roadmap for AI solutions!
#7: Maggie Crowley & Jordan Esten, Drift: Accelerate Revenue with AI
How can AI enable brands to deliver personalized customer experiences in real-time, so you can increase your revenue, shorten your sales cycle and strengthen your brand? Drift leaders, Maggie and Jordan, discuss how they use AI to achieve all of the above. They also share how Drift (the world's leading conversational marketing and sales platform) thinks about AI, plus how the company is integrating AI into its platform. Listen to the full episode for more on: Virtual Selling Assistants and how they differ from other chatbots. What an AI-powered industry means for marketers. Tips to get started
#6: Special Edition: The 2021 State of Marketing AI Report
We are entering the age of intelligent automation. What does it mean for marketers? How will our jobs evolve? These are just a few of the questions we sought to answer in the 2021 State of Marketing AI Report. We teamed up with Drift in fall 2020 to gain unparalleled insights into the awareness, understanding and adoption of AI throughout the industry. What we learned is that the industry is on the cusp of transformation. In this episode Paul Roetzer, Founder and CEO, Marketing AI Institute, and Mike Kaput, Director, Marketing AI Institute, dive deep into 10 key findings from the newly release
#5. Harry Syed, Exec. Director of Innovation: AI That Could Change Everything
During his interview with show host Paul Roetzer, Harry discusses practical applications of AI that he has worked on and forecasts game-changing innovations coming in the next three to five years. Listen to the whole interview to hear more about: How AI will change our jobs as marketers. How machines can make us more human. Why McDonald’s is one of the most innovative brands he’s worked with. Tips for marketers looking to become innovators.
#3. Jeff Coyle, MarketMuse: Can AI Create Content?
In this episode, we address the burning question that drove our show host, Paul Roetzer, to start exploring AI years ago: Can AI create content? Back in 2015, the answer was generally no. But, so much has changed that impacts journalists, marketers, and the future of business. In this interview with Jeff, we discuss: How AI can level up your content marketing. How major advancements in natural language generation (NLG) are transforming the field. Predictions for the future of content marketing as we know it. Plus, major MarketMuse announcements for 2021.
#2. Christi Olson, Microsoft: Conversational AI
In this episode, our main topic is conversational AI. Paul and Christi discuss the prevalence of conversational AI in our everyday lives—from voice search to chatbots and how they affect consumer behavior. She also answers several questions she gets from her marketing peers: When it comes to voice search, where are the answers pulled from? And how does that affect my brand’s ability to show up? What is the difference between voice search and digital assistants? How can marketers get started with conversational AI? And what role will it play for the future of marketing?
#1. Mathew Sweezey, Salesforce: The Post-AI Consumer
Mathew is regarded as one of the leading minds on the future of marketing. During his interview, Mathew discusses the “Post AI Consumer,” and how AI has already changed the way consumers connect, find things, interface with technology, and make purchasing decisions. Listen to the show to hear more about: How deep fakes can actually be a positive thing. Shopping on the "edge," and why it’s the next major wave of commerce. How you can adapt to a world in which AI powers everything. Ways to understand and apply AI in your career now.
Introducing The Artificial Intelligence Show
In The Marketing AI Show, you’ll hear from top authors, entrepreneurs, researchers and executives as they share case studies, strategies and technologies that have the power to transform your business, and your career. Listen to the trailer for more on what to expect.